Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies - Michael Nicholson - Books - Taylor & Francis Ltd - 9781041149071 - July 16, 2026
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Michael Nicholson
Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies

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Íkr 24,589
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Expected delivery Jul 24 - 29
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Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released July 16, 2026
ISBN13 9781041149071
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 150 × 220 × 20 mm   ·   530 g

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