The Competitive Advantage of Emerging Market Multinationals - Peter Williamson - Books - Cambridge University Press - 9781107659414 - April 4, 2013
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The Competitive Advantage of Emerging Market Multinationals

Peter Williamson

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The Competitive Advantage of Emerging Market Multinationals

Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

374 pages, 21 b/w illus. 32 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 4, 2013
ISBN13 9781107659414
Publishers Cambridge University Press
Genre Aspects (Academic) > Business Aspects
Pages 374
Dimensions 153 × 229 × 19 mm   ·   612 g
Language English  
Editor Fleury, Afonso
Editor Fleury, Maria Tereza Leme
Editor Ramamurti, Ravi (Northeastern University, Boston)
Editor Williamson, Peter J. (Judge Business School, Cambridge)
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