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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers Tina Wells
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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, this title gives you a field guide to the wave of millennials and their mindsets.
224 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 6, 2011 |
| ISBN13 | 9781118004050 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 235 × 162 × 21 mm · 402 g |
