Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence - Microsoft Executive Leadership Series - Rick Marcet - Books - John Wiley & Sons Inc - 9781118007419 - July 12, 2011
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Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence - Microsoft Executive Leadership Series

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An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance.


202 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 12, 2011
ISBN13 9781118007419
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 162 × 230 × 21 mm   ·   403 g
Language English  

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