Marketing Mistakes and Successes - Hartley, Robert F. (Cleveland State University) - Books - John Wiley & Sons Inc - 9781118078464 - October 7, 2013
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Hartley, Robert F. (Cleveland State University)
Marketing Mistakes and Successes 12th edition

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Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.

416 pages, black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2013
Original release date 2014
ISBN13 9781118078464
Publishers John Wiley & Sons Inc
Pages 416
Dimensions 156 × 229 × 22 mm   ·   462 g
Language English  

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