Trademark Valuation: A Tool for Brand Management - The Wiley Finance Series - Smith, Gordon V. (AUS Consultants) - Books - John Wiley & Sons Inc - 9781118245262 - November 25, 2013
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Smith, Gordon V. (AUS Consultants)
Trademark Valuation: A Tool for Brand Management - The Wiley Finance Series 2nd edition

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A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

368 pages, black & white line drawings, black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 25, 2013
Original release date 2014
ISBN13 9781118245262
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 255 × 185 × 31 mm   ·   757 g
Language English  

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