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Evil by Design: Interaction Design to Lead Us into Temptation Chris Nodder
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Evil by Design: Interaction Design to Lead Us into Temptation
Chris Nodder
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.
320 pages, colour illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 26, 2013 |
| ISBN13 | 9781118422144 |
| Publishers | John Wiley & Sons Inc |
| Pages | 320 |
| Dimensions | 186 × 230 × 16 mm · 652 g |
| Language | English |
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