What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest - Denise Lee Yohn - Books - John Wiley & Sons Inc - 9781118611258 - February 7, 2014
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Denise Lee Yohn
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

272 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 7, 2014
ISBN13 9781118611258
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 163 × 233 × 25 mm   ·   514 g
Language English  

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