Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results - Successful Fundraising - . Sfr - Books - John Wiley & Sons Inc - 9781118693094 - May 13, 2013
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Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results - Successful Fundraising 2nd edition

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Originally published by Stevenson, Inc. , this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

46 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 13, 2013
ISBN13 9781118693094
Publishers John Wiley & Sons Inc
Pages 50
Dimensions 216 × 279 × 3 mm   ·   140 g
Editor Stevenson, Scott C.

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