Branding For Dummies - Bill Chiaravalle - Books - John Wiley & Sons Inc - 9781118958087 - January 20, 2015
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Bill Chiaravalle
Branding For Dummies 2nd edition

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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 20, 2015
ISBN13 9781118958087
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 236 × 188 × 16 mm   ·   708 g
Language English  

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