Reframe The Marketplace: The Total Market Approach to Reaching the New Majority - Jeffrey L. Bowman - Books - John Wiley & Sons Inc - 9781119100256 - October 5, 2015
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Jeffrey L. Bowman
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority

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Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared.

192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 5, 2015
ISBN13 9781119100256
Publishers John Wiley & Sons Inc
Pages 192
Dimensions 237 × 164 × 21 mm   ·   362 g

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