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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Revised and Updated edition
Eric Siegel
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Revised and Updated edition
Eric Siegel
"Mesmerizing & fascinating. " The Seattle Post-Intelligencer "The Freakonomics of big data. " Stein Kretsinger, founding executive of Advertising.
368 pages, illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 16, 2016 |
ISBN13 | 9781119145677 |
Publishers | John Wiley & Sons Inc |
Pages | 368 |
Dimensions | 146 × 226 × 27 mm · 578 g |
Language | English |