Managing Customer Experience and Relationships: A Strategic Framework - Don Peppers - Books - John Wiley & Sons Inc - 9781119236252 - December 23, 2016
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Don Peppers
Managing Customer Experience and Relationships: A Strategic Framework 3rd edition

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Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.

624 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 23, 2016
ISBN13 9781119236252
Publishers John Wiley & Sons Inc
Pages 624
Dimensions 187 × 244 × 36 mm   ·   1.15 kg
Language English  

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