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Marketing 4.0: Moving from Traditional to Digital Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
208 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 5, 2016 |
| ISBN13 | 9781119341208 |
| Publishers | John Wiley & Sons Inc |
| Pages | 208 |
| Dimensions | 237 × 164 × 20 mm · 414 g |
| Language | English |
