The New Rules of Marketing and PR - Scott - Books - John Wiley & Sons Inc - 9781119362418 - July 31, 2017
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Scott
The New Rules of Marketing and PR 6th edition

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.

448 pages

Media Books     Book
Released July 31, 2017
ISBN13 9781119362418
Publishers John Wiley & Sons Inc
Pages 448
Dimensions 230 × 154 × 38 mm   ·   544 g
Language English  

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