Consumer Behavior, International Edition - Hoyer, Wayne (University of Texas, Austin) - Books - Cengage Learning, Inc - 9781133274490 - August 10, 2012
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Hoyer, Wayne (University of Texas, Austin)
Consumer Behavior, International Edition 6th edition

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Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.

560 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 10, 2012
ISBN13 9781133274490
Publishers Cengage Learning, Inc
Pages 560
Dimensions 215 × 275 × 20 mm   ·   1.11 kg

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