Brand Breakout - Nirmalya Kumar - Books - Palgrave Macmillan - 9781137276612 - June 13, 2013
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Nirmalya Kumar
Brand Breakout

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

272 pages, 15 figures, 11 black & white tables, 2 black & white halftones

Media Books     Book
Released June 13, 2013
ISBN13 9781137276612
Publishers Palgrave Macmillan
Pages 256
Dimensions 163 × 237 × 28 mm   ·   453 g

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