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Resurgence: The Four Stages Of Market-Focused Reinvention Gregory S. Carpenter
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Resurgence: The Four Stages Of Market-Focused Reinvention
Gregory S. Carpenter
Based on fascinating insider accounts with leaders from Motorola, Alberto Culver, Harley-Davidson, and others, Resurgence explores the change process and reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.
256 pages, black & white illustrations, figures
| Media | Books Book |
| Released | February 18, 2014 |
| ISBN13 | 9781137278616 |
| Publishers | Palgrave Macmillan |
| Pages | 256 |
| Dimensions | 156 × 240 × 22 mm · 589 g |
| Language | English |
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