MBA Marketing - MBA Series - McDonald, Malcolm (Cranfield University, Bedford) - Books - Bloomsbury Publishing PLC - 9781137300294 - December 11, 2013
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McDonald, Malcolm (Cranfield University, Bedford)
MBA Marketing - MBA Series

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

544 pages, 25 black & white illustrations, 25 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 11, 2013
ISBN13 9781137300294
Publishers Bloomsbury Publishing PLC
Pages 544
Dimensions 154 × 230 × 26 mm   ·   820 g
Language English  

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