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Housework and Housewives in American Advertising: Married to the Mop Jessamyn Neuhaus
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Housework and Housewives in American Advertising: Married to the Mop
Jessamyn Neuhaus
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
288 pages, 5 black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 27, 2013 |
| ISBN13 | 9781137347237 |
| Publishers | Palgrave Macmillan |
| Pages | 273 |
| Dimensions | 140 × 210 × 16 mm · 358 g |
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