The Brand Strategist s Guide to Desire - A. Simpson - Books - Palgrave Macmillan - 9781137351814 - March 12, 2014
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A. Simpson
The Brand Strategist s Guide to Desire

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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

204 pages

Media Books     Book
Released March 12, 2014
ISBN13 9781137351814
Publishers Palgrave Macmillan
Pages 190
Dimensions 217 × 143 × 17 mm   ·   385 g

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