Tell your friends about this item:
Why People (Don’t) Buy: The Go and Stop Signals Amitav Chakravarti
Price
Íkr 6,849
excl. VAT
Ordered from remote warehouse
Expected delivery Aug 20 - Sep 3
Get notified about new Amitav Chakravarti releases
Our customers say:
Add to your iMusic wish list
Why People (Don’t) Buy: The Go and Stop Signals
Amitav Chakravarti
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
232 pages, 8 black & white tables, 22 figures, 11 black & white line drawings
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 15, 2015 |
| ISBN13 | 9781137466679 |
| Publishers | Palgrave Macmillan |
| Pages | 223 |
| Dimensions | 144 × 228 × 21 mm · 428 g |
| Language | English |
More from the same publisher
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Tracy Brain · The Pregnancy Question and the Novel: Detection and Concealment from Richardson to Hardy (Hardcover Book) [2025 edition] (2026)](https://imusic.b-cdn.net/images/item/original/452/9781137276452.jpg?tracy-brain-2026-the-pregnancy-question-and-the-novel-detection-and-concealment-from-richardson-to-hardy-hardcover-book&class=scaled&v=1778524558)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
![Cover for Kate Macdonald · Novelists Against Social Change: Conservative Popular Fiction, 1920-1960 (Paperback Book) [2015 edition] (2024)](https://imusic.b-cdn.net/images/item/original/904/9781349567904.jpg?kate-macdonald-2024-novelists-against-social-change-conservative-popular-fiction-1920-1960-paperback-book&class=scaled&v=1658049881)
![Cover for Palgrave Macmillan · The Statesman's Yearbook 2025: The Politics, Cultures and Economies of the World - The Statesman's Yearbook (Hardcover Book) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/115/9781349961115.jpg?palgrave-macmillan-2024-the-statesman-s-yearbook-2025-the-politics-cultures-and-economies-of-the-world-the-statesman-s-yearbook-hardcover-book&class=scaled&v=1730159948)
![Cover for Palgrave Palgrave Macmillan · The Grants Register 2025: The Complete Guide to Postgraduate Funding Worldwide (Hardcover Book) [Forty-Third Edition 2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/092/9781349961092.jpg?palgrave-palgrave-macmillan-2024-the-grants-register-2025-the-complete-guide-to-postgraduate-funding-worldwide-hardcover-book&class=scaled&v=1749008903)
![Cover for Palgrave Macmillan · The Grants Register 2024: The Complete Guide to Postgraduate Funding Worldwide (Hardcover Book) [42nd ed. 2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/729/9781349960729.jpg?palgrave-macmillan-2023-the-grants-register-2024-the-complete-guide-to-postgraduate-funding-worldwide-hardcover-book&class=scaled&v=1690765528)
![Cover for Palgrave Macmillan · The Grants Register 2023: The Complete Guide to Postgraduate Funding Worldwide - The Grants Register 2023 (Hardcover Book) [41st ed. 2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/521/9781349960521.jpg?palgrave-macmillan-2022-the-grants-register-2023-the-complete-guide-to-postgraduate-funding-worldwide-the-grants-register-2023-hardcover-book&class=scaled&v=1660632412)
![Cover for Palgrave Macmillan · The Statesman's Yearbook 2023: The Politics, Cultures and Economies of the World - The Statesman's Yearbook (Hardcover Book) [1st ed. 2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/552/9781349960552.jpg?palgrave-macmillan-2022-the-statesman-s-yearbook-2023-the-politics-cultures-and-economies-of-the-world-the-statesman-s-yearbook-hardcover-book&class=scaled&v=1657391912)
![Cover for Terence Patrick Murphy · The Fairytale and Plot Structure (Paperback Book) [1st ed. 2015 edition] (2022)](https://imusic.b-cdn.net/images/item/original/435/9781349575435.jpg?terence-patrick-murphy-2022-the-fairytale-and-plot-structure-paperback-book&class=scaled&v=1657563862)
![Cover for Marion Dell · Virginia Woolf’s Influential Forebears: Julia Margaret Cameron, Anny Thackeray Ritchie and Julia Prinsep Stephen (Paperback Book) [2015 edition] (2022)](https://imusic.b-cdn.net/images/item/original/194/9781349580194.jpg?marion-dell-2022-virginia-woolf-s-influential-forebears-julia-margaret-cameron-anny-thackeray-ritchie-and-julia-prinsep-stephen-paperback-book&class=scaled&v=1654549958)
![Cover for Michael Sudduth · A Philosophical Critique of Empirical Arguments for Postmortem Survival - Palgrave Frontiers in Philosophy of Religion (Paperback Book) [2016 edition] (2021)](https://imusic.b-cdn.net/images/item/original/559/9781349552559.jpg?michael-sudduth-2021-a-philosophical-critique-of-empirical-arguments-for-postmortem-survival-palgrave-frontiers-in-philosophy-of-religion-paperback-book&class=scaled&v=1627080738)
![Cover for Mihnea Tanasescu · Environment, Political Representation and the Challenge of Rights: Speaking for Nature (Paperback Book) [2016 edition] (2021)](https://imusic.b-cdn.net/images/item/original/770/9781349559770.jpg?mihnea-tanasescu-2021-environment-political-representation-and-the-challenge-of-rights-speaking-for-nature-paperback-book&class=scaled&v=1642628441)
![Cover for Michael Hanchett Hanson · Worldmaking: Psychology and the Ideology of Creativity - Palgrave Studies in the Theory and History of Psychology (Paperback Book) [1st ed. 2015 edition] (2021)](https://imusic.b-cdn.net/images/item/original/160/9781349581160.jpg?michael-hanchett-hanson-2021-worldmaking-psychology-and-the-ideology-of-creativity-palgrave-studies-in-the-theory-and-history-of-psychology-paperback-book&class=scaled&v=1634643808)
![Cover for Valerie Mainz · Days of Glory?: Imaging Military Recruitment and the French Revolution - War, Culture and Society, 1750–1850 (Paperback Book) [2016 edition] (2021)](https://imusic.b-cdn.net/images/item/original/028/9781349713028.jpg?valerie-mainz-2021-days-of-glory-imaging-military-recruitment-and-the-french-revolution-war-culture-and-society-1750-1850-paperback-book&class=scaled&v=1614704646)
![Cover for P. Pignarre · Capitalist Sorcery: Breaking the Spell (Paperback Book) [1st ed. 2007 edition] (2021)](https://imusic.b-cdn.net/images/item/original/636/9780230237636.jpg?p-pignarre-2021-capitalist-sorcery-breaking-the-spell-paperback-book&class=scaled&v=1610421067)
![Cover for Robin Mann · Nation, Class and Resentment: The Politics of National Identity in England, Scotland and Wales - Palgrave Politics of Identity and Citizenship Series (Paperback Book) [1st ed. 2017 edition] (2020)](https://imusic.b-cdn.net/images/item/original/135/9781349691135.jpg?robin-mann-2020-nation-class-and-resentment-the-politics-of-national-identity-in-england-scotland-and-wales-palgrave-politics-of-identity-and-citizenship-series-paperback-book&class=scaled&v=1608836200)
![Cover for Johan Adriaensen · National Administrations in EU Trade Policy: Maintaining the Capacity to Control - European Administrative Governance (Paperback Book) [1st ed. 2016 edition] (2020)](https://imusic.b-cdn.net/images/item/original/513/9781349714513.jpg?johan-adriaensen-2020-national-administrations-in-eu-trade-policy-maintaining-the-capacity-to-control-european-administrative-governance-paperback-book&class=scaled&v=1611678326)
![Cover for New Ethnographies of Football in Europe: People, Passions, Politics - Football Research in an Enlarged Europe (Paperback Book) [1st ed. 2016 edition] (2020)](https://imusic.b-cdn.net/images/item/original/690/9781349567690.jpg?2020-new-ethnographies-of-football-in-europe-people-passions-politics-football-research-in-an-enlarged-europe-paperback-book&class=scaled&v=1590700340)
![Cover for Nadine Holdsworth · English Theatre and Social Abjection: A Divided Nation - Contemporary Performance InterActions (Hardcover Book) [1st ed. 2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/762/9781137597762.jpg?nadine-holdsworth-2020-english-theatre-and-social-abjection-a-divided-nation-contemporary-performance-interactions-hardcover-book&class=scaled&v=1608917131)
![Cover for Dale Southerton · Time, Consumption and the Coordination of Everyday Life - Consumption and Public Life (Hardcover Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/515/9780230572515.jpg?dale-southerton-2020-time-consumption-and-the-coordination-of-everyday-life-consumption-and-public-life-hardcover-book&class=scaled&v=1592889006)
See all of Amitav Chakravarti ( e.g. Hardcover Book and Paperback Book )