Digital Advertising - Andrew John McStay - Books - Macmillan Education UK - 9781137494344 - October 4, 2016
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Digital Advertising 2nd ed. 2017 edition

Andrew John McStay

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Digital Advertising 2nd ed. 2017 edition

This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising.

232 pages, 11 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 4, 2016
ISBN13 9781137494344
Publishers Macmillan Education UK
Pages 224
Dimensions 159 × 233 × 12 mm   ·   340 g

See all of Andrew John McStay ( e.g. Hardcover Book and Paperback Book )