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International Marketing of Higher Education Terry Wu 1st ed. 2016 edition
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International Marketing of Higher Education
Terry Wu
This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.
279 pages, 4 black & white illustrations, 20 colour illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 16, 2016 |
| ISBN13 | 9781137542908 |
| Publishers | Palgrave Macmillan |
| Pages | 262 |
| Dimensions | 219 × 161 × 22 mm · 502 g |
| Language | English |
| Editor | Naidoo, Vik |
| Editor | Wu, Terry |
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