Consumer Behaviour in Tourism - Susan Horner - Books - Taylor & Francis Ltd - 9781138013391 - April 21, 2016
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Susan Horner
Consumer Behaviour in Tourism 3rd edition

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Now fully revised and updated, this third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors.

464 pages, 45 colour illustrations, 57 colour tables, 8 colour illustrations, 37 colour line drawing

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 21, 2016
ISBN13 9781138013391
Publishers Taylor & Francis Ltd
Pages 464
Dimensions 190 × 247 × 27 mm   ·   1.09 kg
Language English  

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