Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences - Alan Fyall - Books - Taylor & Francis Ltd - 9781138121270 - March 19, 2019
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Alan Fyall
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences 1st edition

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This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

594 pages, 39 Line drawings, color; 67 Halftones, color; 17 Tables, color; 106 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2019
ISBN13 9781138121270
Publishers Taylor & Francis Ltd
Pages 620
Dimensions 250 × 197 × 36 mm   ·   1.47 kg
Language English  

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