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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences Alan Fyall 1st edition
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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Alan Fyall
This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.
528 pages, 39 Line drawings, color; 67 Halftones, color; 17 Tables, color; 106 Illustrations, color
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 21, 2019 |
| ISBN13 | 9781138121294 |
| Publishers | Taylor & Francis Ltd |
| Pages | 620 |
| Dimensions | 245 × 190 × 29 mm · 1.47 kg |
| Language | English |
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