Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences - Alan Fyall - Books - Taylor & Francis Ltd - 9781138121294 - March 21, 2019
In case cover and title do not match, the title is correct

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences 1st edition


Get an email once the item is available
Do you have a profile? Log in
Get notified about new Alan Fyall releases
Add to your iMusic wish list

Not rated yet

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.


528 pages, 39 Line drawings, color; 67 Halftones, color; 17 Tables, color; 106 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 21, 2019
ISBN13 9781138121294
Publishers Taylor & Francis Ltd
Pages 620
Dimensions 245 × 190 × 29 mm   ·   1.47 kg
Language English  

More by Alan Fyall

Show all

More from the same publisher