Management of Marketing - Paul Reynolds - Books - Taylor & Francis Ltd - 9781138144750 - July 26, 2016
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Paul Reynolds
Management of Marketing 1st edition

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The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.

Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

424 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 26, 2016
ISBN13 9781138144750
Publishers Taylor & Francis Ltd
Pages 424
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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