Time and Culture in Consumer Behaviour: Framing the Future - Routledge Studies in Marketing - Thomas Robinson - Books - Taylor & Francis Ltd - 9781138190993 - December 31, 2023
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Thomas Robinson
Time and Culture in Consumer Behaviour: Framing the Future - Routledge Studies in Marketing

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Framing the Future - Time and Culture in Consumer Behaviour suggests that, rather than being inherently private and subjective, consumers' ability to articulate the future draw on communally constituted resources that are at the same time culturally relative. The argument is made through a comparative analysis of examples drawn from news media narratives about technology.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 2023
ISBN13 9781138190993
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 20 mm   ·   545 g   (Weight (estimated))

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