Technology and Innovation for Marketing - Pantano, Eleonora (University of Bristol, UK) - Books - Taylor & Francis Ltd - 9781138323155 - August 29, 2018
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Pantano, Eleonora (University of Bristol, UK)
Technology and Innovation for Marketing 1st edition

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Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

130 pages, 4 Line drawings, black and white; 1 Halftones, black and white; 4 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 29, 2018
ISBN13 9781138323155
Publishers Taylor & Francis Ltd
Pages 130
Dimensions 252 × 181 × 16 mm   ·   408 g
Language English  

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