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Contemporary Issues in Branding Pantea Foroudi 1st edition
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Contemporary Issues in Branding
Pantea Foroudi
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.
300 pages, 20 Line drawings, black and white; 22 Tables, black and white; 20 Illustrations, black an
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 11, 2019 |
| ISBN13 | 9781138368545 |
| Publishers | Taylor & Francis Ltd |
| Pages | 300 |
| Dimensions | 174 × 244 × 17 mm · 480 g |
| Language | English |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
| Editor | Palazzo, Maria (University of Salerno, Italty) |
