The Marketing Manual - Michael Baker - Books - Taylor & Francis Ltd - 9781138440999 - July 28, 2017
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Michael Baker
The Marketing Manual 1st edition

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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2017
ISBN13 9781138440999
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 254 × 197 × 22 mm   ·   730 g
Language English  

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