The Multichannel Challenge - Hugh Wilson - Books - Taylor & Francis Ltd - 9781138441040 - August 2, 2017
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Hugh Wilson
The Multichannel Challenge 1st edition

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Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 2, 2017
ISBN13 9781138441040
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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