Public Relations for Management Success - Routledge Library Editions: Management - Frank Jefkins - Books - Taylor & Francis Ltd - 9781138571624 - April 10, 2018
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Public Relations for Management Success - Routledge Library Editions: Management 1st edition

Frank Jefkins

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Public Relations for Management Success - Routledge Library Editions: Management 1st edition

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

144 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 10, 2018
ISBN13 9781138571624
Publishers Taylor & Francis Ltd
Pages 148
Dimensions 227 × 147 × 15 mm   ·   296 g
Language English  
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