Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing - John O'Shaughnessy - Books - Taylor & Francis Ltd - 9781138792876 - August 22, 2014
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John O'Shaughnessy
Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing 1st edition

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First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

766 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 22, 2014
ISBN13 9781138792876
Publishers Taylor & Francis Ltd
Pages 766
Dimensions 194 × 256 × 46 mm   ·   1.57 kg
Language English  

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