Cult of Analytics: Data analytics for marketing - Steve Jackson - Books - Taylor & Francis Ltd - 9781138837980 - December 7, 2015
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Steve Jackson
Cult of Analytics: Data analytics for marketing 2nd edition

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This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

216 pages, 10 black & white illustrations, 16 black & white tables, 2 black & white halftones, 8 bla

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2015
ISBN13 9781138837980
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 156 × 234 × 14 mm   ·   453 g
Language English  

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