Consumers in Context: The BPM Research Program - Routledge Revivals - Gordon Foxall - Books - Taylor & Francis Ltd - 9781138962897 - September 1, 2015
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Gordon Foxall
Consumers in Context: The BPM Research Program - Routledge Revivals 1st edition

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

572 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2015
ISBN13 9781138962897
Publishers Taylor & Francis Ltd
Pages 552
Dimensions 138 × 216 × 32 mm   ·   793 g
Language English  

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