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Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing John O'Shaughnessy 1st edition
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Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing
John O'Shaughnessy
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
766 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 26, 2015 |
| ISBN13 | 9781138971387 |
| Publishers | Taylor & Francis Ltd |
| Pages | 766 |
| Dimensions | 150 × 220 × 10 mm · 453 g |
| Language | English |
