Industrial Products: A Guide to the International Marketing Economics Model - Erdener Kaynak - Books - Taylor & Francis Ltd - 9781138972667 - August 2, 2017
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Erdener Kaynak
Industrial Products: A Guide to the International Marketing Economics Model 1st edition

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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

248 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 2, 2017
ISBN13 9781138972667
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 150 × 220 × 10 mm   ·   460 g
Language English  

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