Media Education Assessment Handbook - Routledge Communication Series - Christ - Books - Taylor & Francis Ltd - 9781138980723 - May 13, 2016
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Media Education Assessment Handbook - Routledge Communication Series 1st edition

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Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience.

Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.

376 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 13, 2016
ISBN13 9781138980723
Publishers Taylor & Francis Ltd
Pages 377
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  
Editor Christ, William G.

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