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Globalization of Consumer Markets: Structures and Strategies Erdener Kaynak 1st edition
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Globalization of Consumer Markets: Structures and Strategies
Erdener Kaynak
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.
356 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 13, 2016 |
| ISBN13 | 9781138991941 |
| Publishers | Taylor & Francis Ltd |
| Pages | 356 |
| Dimensions | 267 × 156 × 22 mm · 502 g |
| Language | English |
| Editor | Hassan, Salah S. |
| Editor | Kaynak, Erdener |
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