Planning Advertisements - Routledge Library Editions: Advertising - Gilbert Russell - Books - Taylor & Francis Ltd - 9781138994959 - November 26, 2015
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Planning Advertisements - Routledge Library Editions: Advertising 1st edition

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.


208 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138994959
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 150 × 220 × 10 mm   ·   380 g
Language English  

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