Marketing, International Edition - Pride, William (Texas A&M University) - Books - Cengage Learning, Inc - 9781285092607 - May 6, 2013
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Pride, William (Texas A&M University)
Marketing, International Edition 17th edition

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Provides students with the knowledge and decision-making skills they need to succeed in competitive business environment. This title includes the coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing.

848 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2013
ISBN13 9781285092607
Publishers Cengage Learning, Inc
Pages 848
Dimensions 277 × 217 × 30 mm   ·   1.53 kg

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