Foundations of Marketing - Ferrell, O. C. (Auburn University) - Books - Cengage Learning, Inc - 9781285429779 - January 13, 2014
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Ferrell, O. C. (Auburn University)
Foundations of Marketing 6th edition

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Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.

640 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2014
ISBN13 9781285429779
Publishers Cengage Learning, Inc
Pages 576
Dimensions 276 × 218 × 24 mm   ·   1.15 kg

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