Marketing for Hospitality and Tourism - Philip Kotler - Books - Pearson Education Limited - 9781292020037 - July 17, 2013
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Philip Kotler
Marketing for Hospitality and Tourism Pearson New International Ed of 6th Revised edition

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This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

640 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 17, 2013
ISBN13 9781292020037
Publishers Pearson Education Limited
Pages 636
Dimensions 217 × 271 × 20 mm   ·   1.21 kg

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