Strategic Marketing for Non-Profit Organisations: Pearson New International Edition - Alan Andreasen - Books - Pearson Education Limited - 9781292042749 - November 8, 2013
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Alan Andreasen
Strategic Marketing for Non-Profit Organisations: Pearson New International Edition 7th edition

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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

474 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2013
ISBN13 9781292042749
Publishers Pearson Education Limited
Pages 480
Dimensions 216 × 276 × 16 mm   ·   1.18 kg
Language English  

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