Marketing in Evolution: Essays in Honour of Michael J. Baker - Neil Hoodd - Books - Palgrave Macmillan - 9781349140916 - July 3, 1996
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Neil Hoodd
Marketing in Evolution: Essays in Honour of Michael J. Baker 1st ed. 1998 edition

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Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.

227 pages, XII, 227 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 1996
ISBN13 9781349140916
Publishers Palgrave Macmillan
Pages 227
Dimensions 150 × 220 × 10 mm   ·   308 g
Language English  
Editor Shaw, Susan A

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