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Rolling Out New Products Across International Markets: Causes of Delays G. Chryssochoidis Softcover reprint of the original 1st ed. 2004 edition
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Rolling Out New Products Across International Markets: Causes of Delays
G. Chryssochoidis
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.
249 pages, XIV, 249 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2004 |
| ISBN13 | 9781349420261 |
| Publishers | Palgrave Macmillan |
| Pages | 249 |
| Dimensions | 150 × 220 × 10 mm · 340 g |
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