Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century - Philip J. Kitchen - Books - Palgrave Macmillan - 9781349425327 - 2001
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Philip J. Kitchen
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century Softcover reprint of the original 1st ed. 2001 edition

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

410 pages, XXII, 410 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2001
ISBN13 9781349425327
Publishers Palgrave Macmillan
Pages 410
Dimensions 153 × 229 × 32 mm   ·   666 g

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