Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience - Y. Kusume - Books - Palgrave Macmillan - 9781349474813 - 2013
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Y. Kusume
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience 1st ed. 2013 edition

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

235 pages, XI, 235 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2013
ISBN13 9781349474813
Publishers Palgrave Macmillan
Pages 235
Dimensions 150 × 220 × 10 mm   ·   290 g

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